MIA · Website chat
MIA turns dealership website chat into an automotive virtual assistant. It uses available page and vehicle context, qualifies the request, and prepares an appointment or team handoff.
A form collects fields; website chat lets visitors explain what they need in their own words. MIA adapts questions to the page, vehicle, and intent.
The agent stays within connected information and configured rules, escalating when data or human judgment is required.
MIA can retain the vehicle-page context and gather availability, budget, finance, trade-in, or test-drive needs.
Inventory, pricing, and specifications are used only from authorized connected sources.
Sales and service use different questions, calendars, and routing. MIA can distinguish the request and collect the fields required by each workflow.
The BDC or service team receives the conversation and open next step rather than an isolated contact detail.
Page, source, vehicle, conversation, and collected details can be synchronized under the agreed CRM integration.
Measure conversations, response time, qualification, contact capture, and handoff first; appointments and sales require consistent outcome data.
What to verify before adding an AI assistant to a dealership website.
Not necessarily. Chat, forms, and direct contact can coexist based on page and intent.
It can use inventory and vehicle information from authorized connected sources. Available fields and update frequency are reviewed before activation.
Yes. Escalation rules can involve the BDC, sales, or service while preserving page, vehicle, and conversation context.
It can collect the request and, where the calendar integration supports it, propose or record a slot.