Generating contacts is not enough. The operational gap appears when web, marketplaces, WhatsApp and phone create separate queues with different response times and context. MIA turns the first request into a qualified conversation and an orderly handoff.
First contact → qualification → handoff
On WhatsApp the lead sequence is the same: first contact, qualification, BDC handoff with history. The operational guide lists steps, checklists and owners.
Customer case · Ghiraldo & Autoin
H1 2026 on the Ghiraldo & Autoin website. The figure shows when demand appears — not a sales uplift. Total sample size has not been published.
Requests arrive during peaks and outside staffed hours. If the customer only receives an acknowledgement and sales must rebuild context the next day, intent quickly cools.
Good lead management starts with response speed but requires vehicle, urgency, trade-in and next-step context.
MIA works across the website, WhatsApp and voice using dealership rules. It can identify the vehicle, collect the required details, understand trade-in needs and propose the expected next step.
Qualification adapts to page, channel and intent, with a human handoff available whenever judgment is required.
Qualification only retains value when the team receives the conversation and notes rather than a phone number. MIA can synchronize data, status and next activities with the existing CRM.
The BDC remains responsible for relationships, negotiation and exceptions; AI reduces repetitive first-level work.
On WhatsApp the sequence is the same: first contact, qualification, handoff. Steps and ownership are in the operational guide to WhatsApp automation in dealerships.
Automated-message volume is not the result. Measure time to meaningful conversation, profile completeness, team ownership, appointments and outcomes by source.
A baseline split by time and channel shows where automation actually reduces the distance between customer interest and sales action.
What to clarify before adding an AI agent to the sales process.
No. MIA manages conversation, qualification and team handoff; it can connect to the existing CRM to synchronize context, status and activities within the agreed integration.
Start with a baseline by channel and time range. Useful KPIs include time to meaningful conversation, profile completeness, team ownership, appointments and commercial outcomes. Automated-message volume alone is not a result.
No. The agent can cover first contact under configured rules, while the BDC owns relationships, negotiation and exceptions. Human handoff retains the conversation and collected details.
From first contact to qualification and handoff: 7 workflows with checklists and ownership.
Webchat, WhatsApp, and voice in one operational layer.
Ongoing conversation, authorized follow-up, and team control.
From website visitor to a qualified request with page and vehicle context.
Inbound and outbound calls, voice qualification, and BDC handoff.
Maintenance, recalls, and appointments: the same process applied to after-sales.
How MIA connects conversations, notes, stages, and appointments to the existing CRM.
44.7% of observed leads arrived between 6–9 or 18–24. What the figure measures — and what it does not.
Compare context, appointments, and outcomes without assumptions.
In a demo, we map channels, qualification rules, handoff and integration with your current CRM.
Request a MIA demo