MIA · Lead management
Generating contacts is not enough. The operational gap appears when web, marketplaces, WhatsApp and phone create separate queues with different response times and context. MIA turns the first request into a qualified conversation and an orderly handoff.
Requests arrive during peaks and outside staffed hours. If the customer only receives an acknowledgement and sales must rebuild context the next day, intent quickly cools.
Good lead management starts with response speed but requires vehicle, urgency, trade-in and next-step context.
MIA works across the website, WhatsApp and voice using dealership rules. It can identify the vehicle, collect the required details, understand trade-in needs and propose the expected next step.
Qualification adapts to page, channel and intent, with a human handoff available whenever judgment is required.
Qualification only retains value when the team receives the conversation and notes rather than a phone number. MIA can synchronize data, status and next activities with the existing CRM.
The BDC remains responsible for relationships, negotiation and exceptions; AI reduces repetitive first-level work.
Automated-message volume is not the result. Measure time to meaningful conversation, profile completeness, team ownership, appointments and outcomes by source.
A baseline split by time and channel shows where automation actually reduces the distance between customer interest and sales action.