MIA · WhatsApp
WhatsApp creates value when it connects customer requests to the sales process. If it becomes another inbox, it adds fragmentation. MIA covers first contact, gathers context and prepares a BDC handoff in the same flow.
Customers ask about availability, price, trade-in or appointments in a few words. The agent must understand the vehicle and gather what matters without turning chat into a form.
MIA follows dealership rules and preserves the history for the team.
WhatsApp can handle spontaneous requests and continue authorized follow-up. MIA separates flows and applies approved WhatsApp Business templates and rules.
When the customer replies, the conversation becomes operational again and reaches the team when needed.
24/7 coverage does not remove the BDC. MIA gathers preferences and can propose calendar-connected slots while people handle complex requests.
Every handoff must remain traceable, and customers should know when they are interacting with automation.
An isolated chat creates more manual work. The flow becomes useful when authorized systems provide inventory, notes and lead status.
A MIA demo starts with those links: channels, required data, escalation rules and team ownership.