Founding shareholder
Smilenet: digital automotive expertise since 1998, alongside AitomotiveLab.
Smilenet is a founding shareholder of AitomotiveLab together with Lorenzo Antolini and Enrico Grandi. This combination brings direct knowledge of dealership processes, technologies, and day-to-day needs into the startup.
Active in automotive web solutions since 1998 and incorporated in 2003 by Ivan Fila and Michele Lombardi, Smilenet invested in research and development in the United States and in digital platforms for dealerships and automotive manufacturers.
From 2015 to 2022, its platforms received recognition at the Automotive Website Awards. Today, Smilenet's experience in digital retailing, BDC processes, and automotive training helps steer MIA and CarTake toward real market problems.
From automotive web expertise to applied AI
Smilenet · Automotive digital innovation
- 1998
- First web and software solutions for the automotive industry.
- 2003
- Smilenet S.r.l. is founded by Ivan Fila and Michele Lombardi.
- 2015–2022
- Platforms recognized at the Automotive Website Awards in the United States.
- 2024
- AitomotiveLab is founded by Smilenet together with Lorenzo Antolini and Enrico Grandi.

























